Vivien Shao x Fiber One

With a social rollout on the horizon, Fiber One needed bite-sized creative. And with a portfolio chock-full of instantly digestible visuals, Vivienne Shao was an ideal choice.

Empowering Vivienne to take the snack brand in a new direction, the brand’s agency, VCCP Blue, opened the floor to the London-based artist. Bringing its new vibe to life with a smart-talking set of lips, she created a sassy character for its video series, infusing brand messaging with trademark humour.

“Animating lips, with no human character or facial expressions to work with, and make it look sassy, sexy and punchy was a challenge,” she says. But it was a challenge she got her teeth into. (Sue us.)

In collaboration with animator Bofan Liu, Vivienne brought a swagger to snack time and gave new meaning to the power of word of mouth.

Intrigued? You can see more from Vivienne here.